Peter Blatchford

Freelance UX Architect


A highly empathetic user-experience practitioner, web standards evangelist and seasoned coder of platform agnostic, semantic mark-up and CSS.

I'm a hacker at heart, a born learner, a fast and slow thinker and a self-starter. I believe that simplicity creates value, that content is design and that style is substance.

I am committed to creating rich and meaningful user experiences that inspire and delight.


Interaction Design

Substantial experience in the analysis, design & implementation of sophisticated multi-platform user interfaces.

Heuristic evaluation

Identifying problems with interface design through methodical test planning and one to one qualitative research.

Rapid Prototyping

Getting real with hand coded HTML5 & CSS to communicate design solutions right inside the browser.

Technical Skills

  • HTML5
  • CSS3
  • JQuery
  • DVCS
  • Usability Testing
  • Information Architecture
  • Data Visualisation
  • Google Analytics
  • Browser Quirks
  • Adobe Fireworks
  • Adobe Photoshop
  • Wordpress


Freelance2013 - present

Helping various start-ups and small companies with digital marketing, lean process management and have designed and built a number of simple and sustainable web sites and apps.

Apple - UX Architect 2014

UX & UI design lead on an internal web application for EMEIA. The app was designed specifically for financial controllers and administrators to issue rebates to Apple partners and to monitor education, enterprise and public sector revenue.

LynoMedia - UX Architect 2012 - 2013

Working remotely for this San Francisco based marketing agency, I designed and built a responsive front-end for their e-commerce framework with over 10,000 products in 23 categories

Citywire - UX Designer 2010 - 2012

Initially hired as a consultant, I was soon offered a contract and subsequently joined as a permanent member of staff to lead the design and user experience of the company's various web properties. I led the design and front-end architecture of 33 international websites, designed a consumer focused stock filter that the company has had patented, realigned the company's main publication: New Model Adviser and drafted a resource description framework to improve the interoperability of internal systems. - Product Manager & UX Architect 2008 - present

Project ideation, design, front-end build, marketing and community management of a personal finance application with over 25,000 users

Gigjunkie - UX Designer 2009 - 2011

Originally commissioned to supply a library of interface elements to improve conversion rates. I was soon asked to start working on a complete redesign of this social network for live music fans. I organised regular usability tests, contributed often in weekly strategy meetings and worked closely with the design and dev teams at various integration partners including MySpace & Bebo.

LynoMedia - UX Designer 2008 - 2009

UI Design and conversion optimisation for the finance and travel sectors.

LimeKnight - Creative Lead 2004 - 2008

Design and front-end build of a content publishing platform we licensed to a small number of clients. As the founder of the company, I also sourced and maintained relationships with a diverse range of clientele from both the public and private sector including the NHS, Portsmouth City Council, NESTA, Pioneer Electronics and Warner Brothers Music, for whom I designed and helped to develop a variety of websites, games, campaigns and applications.

University of Portsmouth - Academic Tutor 2005 - 2007

Part time tutoring for first and second year Student Enterprise, I mentored one student through a round of angel investment and played an active role in the development of the Portsmouth Centre for Enterprise. I also contributed toward the Creative Technology course syllabus as a member of the professional advisory board and helped facilitate events for Cambridge Univerity's Enterprisers program.

Direct Mobile Phones - Web designer 1998 - 2001

I created an e-commerce website for the this mobile phone company. Within a few months of launch, we had secured first page rankings on all the major search engines for the most sought after key phrases in the industry. The project was an unequivocal success. We had dramatically changed the shape of the business and become one of the most profitable mobile phone retail sites in the UK.


University of Portsmouth Portsmouth, Hampshire 2001 - 2004

Entertainment Technology - BSc First Class with Honours

Farnborough College of Technology Farnborough, Hampshire 2000 - 2001

Internet Technology - Distinction

Sandhurst School - Sandhurst, Berkshire 1991 - 1996

GCSE - 9x A-C

Achievements & Awards

Mashery API Hackday London

First Prize Winner


Best Design

Nokia + Microsoft Game Hack Day

Best Mobile Game

Creative Technology FSc

Advisory board member

South Coast Film Festival

First Prize: 48 hour film contest

Portsmouth University

First Prize: Enterprise Challenge


  • Structured data
  • The semantic web
  • Lean processes
  • Craftsmanship
  • Typography
  • Popular science
  • Music
  • Videogames
  • 5-a-side football
  • Good food
  • Travel
  • Ping pong!